IMMA is Ireland’s National Cultural Institution for Contemporary Art. Our programme comprises exhibitions and projects by leading Irish and international artists, as well as a rich engagement and learning programme providing audiences of all ages the opportunity to explore contemporary art and unlock their creativity. IMMA is home to the National Collection of Irish and International Modern and Contemporary Art, now numbering over 3,000 artworks, and we make this national resource available through engagement and learning programmes,digital resources and exhibitions at IMMA and nationally.
IMMA’s mission is to connect audiences and art, providing an extraordinary space in Ireland where contemporary life and contemporary art connect, challenge and inspire on another. IMMA shares, develops and conserves the Irish National Collection of Modern and Contemporary Art for now for the future.
This blog is a way to dive deeper into the IMMA Programme and hear from artists, curators, programmers, writers, speakers and cultural observers about the themes and subjects raised in our programme.
OUR AUDIENCE / OUR PROGRAMME
IMMA has a large and engaged audience. Physical visitors have grown by 90% since 2014 and 584,000 people visited IMMA in 2016 making it the second most visited free attraction in Ireland. Our audience is young and digitally connected, with over 60% of our visitors aged under 44 and a large amount of engagement taking place through our social and online channels.
IMMA’s programme reimagines ‘the Museum’ as an open and participatory space that connects people to contemporary life through art. Our audience come to IMMA to experience something new and to share knowledge and new thinking. Recent developments in the programme have expanded beyond the gallery space into the full site of IMMA’s home at the Royal Hospital Kilmainham. A programme of live performance, making, music, food and gardening invites the audience into a direct interaction with creativity, and provides a space for debate, inspiration and participation.
IMMA is enterprising and entrepreneurial and our ambitious programme is funded through our development income raised through our corporate and philanthropic partnerships and commercial income raised on the site from venue hire, retail and catering.